How to appeal Used Sold as New on Amazon

Appeal for complaints that items listed as new were received in used or damaged condition. Focus on packaging, handling, and quality control processes.

Used Sold as New falls under Product/Listing Appeals — one of the violation families Amazon groups when reviewing seller performance, catalog integrity, and buyer experience. When Seller Performance or another Amazon team flags this issue, they are looking for evidence that you understand what triggered the notice, what you changed operationally, and how you will prevent a repeat.

These notices often precede listing restrictions or performance warnings on your account health dashboard, and unresolved issues can stack with other open violations. The guides below walk through how to read the notice, organize invoices or tracking where relevant, and draft a Plan of Action that addresses root cause, corrective actions, and prevention — without guessing at policy language you cannot verify from your own notification.

Use these articles as category-specific starting points before you open a case in Seller Central. Complex cases in this category often take 14 days or longer — especially when Amazon requests additional documents or a revised Plan of Action. If you are unsure which sub-issue applies, the free analyzer can map your pasted notice to the closest appeal category before you commit to a single POA template.

Most Used Sold as New appeals fail on the first pass when sellers skip verifiable root cause or attach documents that do not match the ASINs cited in the notice. Build a checklist from your performance notification: policy paragraph quoted, affected SKUs, order IDs or shipment references, and any deadline Amazon stated for response.

After reinstatement, monitor Account Health and the relevant performance tile for 30 to 60 days. Amazon sometimes reopens cases when buyers repeat the same complaint pattern, so preventive measures in your POA should name the owner, audit frequency, and trigger that would escalate internally before a second enforcement.