How to appeal California Prop 65 on Amazon
Prop 65 compliance for listings
California Prop 65 sits under safety, a family of issues Amazon reviews when evaluating seller performance, catalog integrity, and buyer experience. When Seller Performance or another Amazon team flags this issue, they look for evidence that you understand what triggered the notice, what you changed operationally, and how you will prevent a repeat.
Common issues sellers hit on California Prop 65 appeals include incomplete documentation, mismatched ASINs or order IDs, and Plans of Action that skip a verifiable root cause. Required documents come from the notice itself: invoices, tracking, supplier letters, process screenshots, or metric exports that match the ASINs and dates Amazon cited.
Use the guides on this page before you open or update a case in Seller Central. Timelines vary by case complexity and how complete your first submission is. If you are unsure which sub-issue applies, paste the notice into the free analyzer to map it to the closest appeal category before you commit to a single template.
Guides in this category
Learn California Proposition 65 warning label rules for Amazon sellers and how AppealsPro.ai helps you decode notices…
California Proposition 65 Compliance for Amazon Sellers: The Complete Guide to Prop 65 Warning Labels
Learn California Proposition 65 warning label rules for Amazon sellers and how AppealsPro.ai helps you decode notices and appeal Prop 65 listing takedowns.
California Proposition 65 compliance requires Amazon sellers to provide clear warnings when their products contain an…
California Prop 65 Compliance for Amazon Sellers: Complete Guide to Avoid Violations
California Proposition 65 compliance requires Amazon sellers to provide clear warnings when their products contain any of AppealsPro.ai helps you respond.
Related appeal categories
Sellers facing California Prop 65 often need guidance in neighboring violation types. These category hubs include additional POA templates and policy walkthroughs.
Common questions
- What is a California Prop 65 notice on Amazon?
- Prop 65 compliance for listings Amazon uses this category when enforcement teams need sellers to explain compliance, performance, or catalog behavior tied to this issue type, not as a generic account warning.
- What should I include in my first appeal response?
- Lead with a concise summary of what happened, then separate root cause, actions already taken, and preventive controls. Attach only documents that match the ASINs or orders referenced in your notification. Incomplete or unrelated files are a common reason appeals stall.
- Can I keep selling while this issue is open?
- It depends on the exact enforcement action in your notice. Some violations restrict individual ASINs, others affect whole categories or the entire account. Read the performance notification carefully and check Account Health for active listing or disbursement holds before assuming you can ship as usual.
- How are California Prop 65 appeals typically reviewed?
- Timelines vary by case complexity and how complete your first submission is. Amazon reviewers compare your narrative to the violation cited in the notice; vague POAs that do not reference your specific SKUs, suppliers, or metrics are often rejected for more detail rather than reinstatement.
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