How to appeal Counterfeit Claim on Amazon

Response to counterfeit product claims. Requires proving product authenticity through supply chain documentation, authorization letters, or test buy results.

Counterfeit Claim falls under Intellectual Property — one of the violation families Amazon groups when reviewing seller performance, catalog integrity, and buyer experience. When Seller Performance or another Amazon team flags this issue, they are looking for evidence that you understand what triggered the notice, what you changed operationally, and how you will prevent a repeat.

At this severity, Amazon may restrict selling privileges quickly — listings can go inactive, funds may be held, and repeat violations compound across your account health metrics. The guides below walk through how to read the notice, organize invoices or tracking where relevant, and draft a Plan of Action that addresses root cause, corrective actions, and prevention — without guessing at policy language you cannot verify from your own notification.

Use these articles as category-specific starting points before you open a case in Seller Central. Complex cases in this category often take 21 days or longer — especially when Amazon requests additional documents or a revised Plan of Action. If you are unsure which sub-issue applies, the free analyzer can map your pasted notice to the closest appeal category before you commit to a single POA template.

Most Counterfeit Claim appeals fail on the first pass when sellers skip verifiable root cause or attach documents that do not match the ASINs cited in the notice. Build a checklist from your performance notification: policy paragraph quoted, affected SKUs, order IDs or shipment references, and any deadline Amazon stated for response.

After reinstatement, monitor Account Health and the relevant performance tile for 30 to 60 days. Amazon sometimes reopens cases when buyers repeat the same complaint pattern, so preventive measures in your POA should name the owner, audit frequency, and trigger that would escalate internally before a second enforcement.