How to appeal Account Health Rating (AHR) Deactivation on Amazon

Account deactivation triggered by the Account Health Rating dropping below Amazon's threshold due to accumulated policy violations.

Account Health Rating (AHR) Deactivation sits under Account-Level Suspensions, a family of issues Amazon reviews when evaluating seller performance, catalog integrity, and buyer experience. When Seller Performance or another Amazon team flags this issue, they look for evidence that you understand what triggered the notice, what you changed operationally, and how you will prevent a repeat.

At this severity, Amazon may restrict selling privileges quickly: listings can go inactive, funds may be held, and repeat violations compound across your account health metrics. Severity here is drawn from AppealsPro category metadata for Account Health Rating (AHR) Deactivation, not from a promised reinstatement outcome.

Common issues sellers hit on Account Health Rating (AHR) Deactivation appeals include incomplete documentation, mismatched ASINs or order IDs, and Plans of Action that skip a verifiable root cause. Required documents come from the notice itself: invoices, tracking, supplier letters, process screenshots, or metric exports that match the ASINs and dates Amazon cited.

Use the guides on this page before you open or update a case in Seller Central. Complex cases in this category often take 14 days or longer, especially when Amazon requests additional documents or a revised Plan of Action. If you are unsure which sub-issue applies, paste the notice into the free analyzer to map it to the closest appeal category before you commit to a single template.

After you submit, keep a dated record of what you sent and monitor Account Health for follow-up questions. A second request from Amazon is not a new case type; it is usually a request for missing evidence tied to the same Account Health Rating (AHR) Deactivation notice.