Performance Metrics
Order Defect Rate (ODR)
Also known as: ODR
Order Defect Rate (ODR) is the percentage of orders with negative feedback, A-to-z claims, or chargebacks over a rolling window, and Amazon expects it to stay at or below 1%. Breaches trigger performance notifications and can contribute to deactivation. Appeals explain defect drivers, refunds issued, and process fixes that protect future orders.