Compliance & Safety
Identity Verification (KYC)
Also known as: KYC, Seller identity verification
Identity verification (KYC) is Amazon's process of confirming a seller's legal entity, beneficial owners, and supporting documents before or during selling. Failure or mismatch can pause disbursements or deactivate the account. Appeals supply consistent legal names, bank records, utility bills, and corrected entity linkage across Seller Central.